HOW TO OWN YOUR OWN CHANGE FRANCHISE

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DRIVEN BY A HOLISTIC APPROACH TO FITNESS, WE INNOVATE AND EDUCATE SO THAT OUR MEMBERS ARE EMPOWERED TO CHANGE AND LIVE AN ENHANCED LIFE. WE ACT WITH AUTHENTICITY, PUT SUSTAINABILITY AT THE FOREFRONT AND RESPECTFULLY FIND WAYS TO GROW OUR COMPANY AND ITS COMMUNITY. 

“I remember the day our first functional training studio hit over 750 members and we were at membership capacity. It was one in, one out and that had never been done before in a functional training studio.
We hit the pinnacle. But then a moment later I thought, ‘No way. It’s time to lift the bar, give people what they want and introduce the World to Cross Training. It’s time for CHANGE...”

Emma PearsonFounder - CHANGE

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THE FUTURE OF FITNESS

The movement of having choice when it comes to training has been growing every year. The body can’t maintain high intensity workouts without a restorative practice to recover. Research showed that over 93% of people who actively train in a class based facility would welcome the idea of exercise classes outside of their current format. We call this Cross Training and we’re introducing it to the World.

OWN A CHANGE

IT’S A PARTNERSHIP

We don’t like the word ‘franchise’. We see each franchisee as a partner and we’re in this together. Your success is our success but more importantly the members success. We want to join you on the journey. The taste of success is what drives us to do better every day with you as a partner.

LET'S CHAT

MEET THE FAMILY

We have assembled a dream team to help you realise your business goals and lifestyle vision. We’re all in this together and want to make your business have ongoing success.

PETE HASELHURST

Founder and CEO

Passionate about culture, brand and community, Pete is the driving force behind the CHANGE brand. He has been involved in the fitness industry for over a decade with a career that boasts national and international fitness brands, including one of the most successful functional studios in the world. Pete is also an experienced franchisor, co-founding one of Australia’s biggest success stories, Milky Lane, and driving the company to an annual revenue of over $35 million in just over 5 years

PIA MUEHLENBECK

Marketing Director

Pivoting from a career in business law to digital marketing and design, Pia is the Marketing Director behind CHANGE. Pia has grown
her brand into a global empire and brand ambassador for some of the world’s leading companies and has amassed a community of over 4 million people globally.

EMMA PEARSON

Founder and MD

Kickstarting her fitness career 8 years ago, Emma transformed an idea and her passion into a reality with CHANGE as her way of levelling up an industry that truly needs it. The creative force behind all things events, design and location, Emma is your support system whether it’s your first studio opening, a community event or an initiative that will change your space for the better.

KANE VATO

Head of Tech, Content Director

With 15 years of tech design under his belt, during which time he won 13 design awards, Kane is one of the best Content Directors in the industry, known for creating content that stands out. Kane and his wife Pia, run a media production company that has been nominated twice at the International Influencer Awards in Monaco and now, he heads up the Creative and Tech at CHANGE.

OWN YOUR OWN CHANGE FRANCHISE

CHANGE has an holistic approach to fitness across all three verticals. Pair that with our modular ‘plug and play’ business model, and you’ll understand why people are joining CHANGE as owners.